Since 1993, PT. Griff Prima Abadi has been committed to developing high-quality and affordable fragrances and personal care products. Our extensive portfolio includes well-known brands such as Braven, Evangeline and Musk by Lilian Ashley, available in a wide variety of formats including Extrait De Parfum , Eau De Parfum, Eau De Toilette, Eau De Cologne, Deodorant Body Spray, and Deodorant Roll On.

Today, our products are widely distributed across Indonesia through leading national retail and modern trade networks, including Alfamart, Alfamidi, Indomaret, Indogrosir, Superindo, Lawson, Dan Dan, Circle K, Hypermart, Foodhall, and Farmers Market, as well as prominent pharmacy chains such as Century and Guardian.

Beyond our domestic success, PT Griff Prima Abadi has also expanded its presence internationally, exporting to markets across Africa, Asia, and the Pacific Islands. We continue to seek new international distribution partners to bring our brands to an even broader global audience.

Our Journey

1993 – Beginnings
Our story began in 1993 as a small home industry under the name Griff Kosmetik, producing perfumes and fragrance products under the brand Musk by Lilian Ashley. Guided by passion and creativity, we set out to make quality fragrances accessible to everyone.

2002 – Growth and Transformation
As demand grew, we built our first factory in Tangerang and officially became a legal entity — PT. Griff Prima Abadi. This marked a major milestone in our journey from a home-based business to a professional manufacturer.

2010 – Expanding Capacity
To meet increasing market needs, we relocated our factory to a modern industrial complex. This move allowed us to enhance our production capacity, improve efficiency, and strengthen our competitiveness in the market.

2012 – Entering the Modern Market
We expanded into Indonesia’s modern retail channels, distributing our products through major outlets such as Alfamart, Alfamidi, Indomaret, and more. This step made our fragrances easily accessible to consumers nationwide.

2015 – Nationwide Reach
Our distribution network grew significantly, covering more regions across Indonesia. With stronger partnerships and a wider presence, our products became a trusted choice for customers throughout the archipelago.

2020 – Global Expansion
Building on decades of experience, we proudly extended our export footprint across Asia, Africa, and the Pacific Islands, including Sri Lanka, Brunei, Malaysia, Timor-Leste, Papua New Guinea, and Somalia. Today, PT. Griff Prima Abadi continues to bring quality and creativity to the global fragrance industry.